Summary

This well-established health shop specializes in offering fresh, locally sourced vegetables and fruit, farm produce, dairy products, artisan sourdough bread, preserves, and wholesome home-made frozen meals. It also features premium frozen free-range chicken, grass-fed beef, and authentic Karoo lamb—ensuring quality, natural goodness in every product.

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Fully describe the business's activities?

This excellent and well-established " health shop" focuses on selling fresh vegetables, fruit, farm produce, dairy products, fresh sourdough bread, preserves, home-made non-mass-produced frozen meals, frozen free-range chicken, grass-fed beef & karoo lamb.
A range of select raw honey, homemade preserves and pickles, and various health products and specialty health foods is also available from suppliers all over the Western Cape.
The emphasis is on healthy food from the owner's own farm, a dairy goat herd, and select known suppliers who are ethical producers of healthy produce. (The sellers will become suppliers to the business )

The business's supply chain is short and direct. The farm prides itself on being a 'one stop' shop for clients who want to feed their family healthy, quality vegetables, fruit, eggs, raw honey, dairy products, meat, and wholesome, high-quality frozen meals.

They started their online store in 2025, and this is growing!

How does the business operate on a daily basis?

Monday to Saturday: Opening hours from 09h00-20h00.
Sundays 09h00 -18h00

What Advertising/Marketing is carried out?

Social Media
Whatapp groups

What competition exists?

The business has a niche. There are competitors, but they do not stock the range of fresh, ethically grown vegetables.
They manufacture/grow vegetables, manufacture yogurt, kefir, Labneh, Feta, and other dairy products from the milk of their own goat herd. ( As stated, they will become a supplier of the business )
There are competitors, but they do not stock the same range of fresh and other healthy foods.
They focus on being a one-stop food shop for healthy food.

How could the profitability of the business be improved?

By constantly evaluating and adding selected more specialist vegetables, fruit, expanding the range of free-range meats and produce

Do any have management potential?

Yes.

How involved is the Owner in running the business?

The seller will stay involved for 6 months to do a proper handover.

When does the current lease end?

September 2026

What are the trading hours?

09h00-20h00

What are the main assets of the business?

Good will, clientele and location of the shop
Large fridge. 2 x chest freezers, shelving.
Point of sale system.
Camera system

Strengths?

Unique, artisanal product range: The shop features handcrafted items such as herbal bath soaks, facial toners, magnesium sprays, soap bars, and candles sourced from their own farm-based unique line.

Fresh produce & natural skincare focus: Offers organic vegetables and natural skin/hair care, appealing to health-conscious and eco-aware consumers.

Physical presence at a well-known Mall: The shop, in a high-traffic mall location boosts visibility and accessibility in the Cape Town market.

Positive social media feedback: Customers have praised the freshness and quality of products on Facebook (“super impressed with my veggie box!”).

Weaknesses?

Limited online product variety: The web shop only lists around 23 items, potentially limiting appeal to a broader audience.
- This is a growth opportunity

Low online review visibility: While some reviews exist, there is limited depth and volume of independent online reviews for the Cape Town operation.

Small-scale operations: As a boutique farm-based business, it likely lacks the economies of scale and logistical reach of larger competitors. However - the basis has been developed for expansion to other malls

Opportunities?

Rising demand for organic & wellness products: South African consumers are increasingly favoring natural skincare and farm-to-table produce.
Expand e-commerce offerings: There’s room to grow the online selection (e.g., adding pantry items, olive oils, dehydrated fruit/flour categories).
Subscription/box services: Regular farm-box or skincare-box subscriptions could offer recurring revenue and customer retention.
Event and farmer’s market participation: Leveraging growth in local food markets and wellness fairs can deepen community engagement.

Threats?

Competition from mainstream retailers:
Supermarkets and lifestyle chains could offer wider selections and convenience.
Economic pressures: Rising inflation or economic downturn could reduce consumer discretionary spend.
Supply constraints: Weather variability or production limits may impact product availability and consistency.
Regulatory challenges: Compliance around food safety, organic certification, or natural cosmetics could increase operational costs.