Summary

Premium skin care brand with a professional client base across South Africa. Low operational footprint and high growth opportunity.

Give me more information

Fully describe the business's activities?

This well-established South African skin care brand is available for acquisition. The company has built a strong reputation and distribution network across the country, supplying premium products to health spas, dermatologists, and beauty clinics. With a loyal client base and consistent demand for quality skin care products, this brand represents an attractive opportunity for both strategic and financial investors.

How does the business operate on a daily basis?

Manufacturing: The entire product range is outsourced to two experienced, accredited manufacturing partners, ensuring consistent quality and flexibility in supply.

Distribution: Products are distributed nationally through a network of health and beauty professionals. Orders are fulfilled from a small dispatch office managed by a dedicated dispatcher/client liaison.

Logistics: Clients cover courier costs for smaller orders; however, courier fees are absorbed by the company on purchases above a certain threshold, encouraging bulk orders and customer loyalty.

What Advertising/Marketing is carried out?

The business currently allocates an average of R15,000 per month towards marketing. Increasing this investment presents a significant opportunity to strengthen the brand’s online presence and drive further growth.

When does the current lease end?

The current premises form part of the seller’s other business operations. A new owner would therefore need to establish their own dispatch facility or, alternatively, operate from home where feasible, as the space requirements are minimal (less than 100m²).

What are the main assets of the business?

Skin care formulas, packaging equipment, laptop, and tablets.

Strengths?

Recognised Brand: Well-established reputation within the professional beauty and wellness industry (health spas, dermatologists, and beauty clinics).

National Distribution: Strong existing footprint across South Africa with loyal professional clients.

Lean Operations: Outsourced manufacturing to two reliable suppliers reduces overheads and operational risks.

Scalable Model: Low space requirements (less than 100m²) make operations flexible and cost-efficient.

Customer Loyalty: Repeat business from professionals ensures steady demand.

Weaknesses?

Limited Staff Capacity: Currently only one employee handling dispatch and client liaison; no dedicated sales or marketing staff.

Marketing Investment: Current spend (R15,000 p.m.) may be insufficient to drive online growth and broader brand awareness.

Dependence on Outsourcing: Reliance on two third-party manufacturers may pose supply-chain risks if not managed carefully.

Lack of Online Presence: Underutilisation of direct-to-consumer e-commerce channels.

Opportunities?

E-Commerce Expansion: Launching or scaling online direct-to-consumer sales channels to capture retail demand.

Dedicated Sales & Management Team: Employing a sales representative and manager to increase customer engagement and expand market share.

New Product Development: Expanding product lines to cater to evolving consumer needs (e.g., natural/organic or niche treatments).

Geographic Growth: Opportunities to expand into regional African and international markets.

Strategic Partnerships: Potential collaborations with pharmacy chains, retail groups, or wellness franchises.

Threats?

Market Competition: Strong competition from international and local skin care brands with higher marketing budgets.

Economic Pressures: Consumer spending in luxury/premium segments may be affected by economic downturns.

Regulatory Environment: Compliance with evolving cosmetic, health, and safety regulations.

Supplier Dependency: Disruptions at outsourced manufacturers could impact product availability.

Substitution Risk: Customers shifting to cheaper alternatives or well-marketed international brands.