Summary

Core Business Activities

1. Emergency Response & Personal Safety Services

• 24/7/365 emergency monitoring and command centre.

• Rapid deployment of armed response and ambulance based on GPS location.

• Integration with existing security networks and medical providers nationwide.

2. Mobile App Platform

• MY911 App connects users directly to emergency services with the push of a button.

• Features include:

  • Ride Function – monitors your route and duration; triggers alerts if safety check-ins fail.

  • Meet Function – monitors meetings with unknown individuals or locations; automatic emergency trigger if check-in is missed.

  • Real-time location sharing with family or trusted contacts.

  • In-app emergency button linking to the MY911 command centre.

• The app provides national coverage.

3. IoT and Standalone Panic Devices

• Wearable and portable panic buttons with GPS tracking.

• Ideal for children, elderly persons, field workers, or travelers.

• Devices connect directly to MY911’s monitoring centre, bypassing the need for a smartphone.

• Available via online store and corporate partnerships.

• Provides organisations with a dedicated management platform to monitor and control emergency notifications for staff, guests, or participants.

• Option to link to the client’s existing service providers or MY911’s national network.

5. Franchise and Network Expansion

• MY911 operates through a partner model, enabling expansion into new regions under a unified brand.

• Licenced sales partners/investors manage local marketing, service provider integration, and community engagement, supported by MY911’s central operations infrastructure.

• Comprehensive training and technology onboarding are provided to ensure consistent service delivery and brand standards.

Key Differentiators

• Integrated emergency response ecosystem combining app, IoT, and human intervention.

• Private and discreet safety management, ensuring confidentiality for high-risk users.

• Scalable model adaptable to metro & regional areas.

• Real-time data and tracking analytics through the MY911 digital platform.

The MY911 brand is 2 years old, but the platform, technology, and national emergency network behind it have been successfully operational for over 8 years.

VAT Registration is pending.

Less than 5

1. Business Strategy, Development & Operations
2. Strategic communication, brand management
3. Partnership relationship management and monitoring
4. Social media & online marketing

Involved fulltime. 

Virtual.

N/A for premises

N/A

N/A

N/A

N/A

N/A

Technology, Strategic IP, Partnerships & Trademark.

Business Development on the ground, nationally. 

Why MY911 is a Smart Business Investment

1. Proven Platform: Built on over 8 years of operational success, MY911 has an established emergency response network already trusted across South Africa.

2. Growing Brand: Though only 2 years old, the brand is rapidly expanding in the personal safety and emergency tech space.

3. High-Demand Industry: Rising crime rates and safety concerns create a consistent, growing market for reliable emergency and tracking solutions.

4. Diverse Revenue Streams: Income from app subscriptions, device sales, and value-added services like medical, roadside, and armed response ensures sustainable profitability.

5. Strong Technological Backbone: MY911 integrates real-time GPS tracking, panic alerts, and direct call centre response, giving it a competitive tech advantage.

6. Scalable Model: Designed for both urban and regional markets, offering scalable entry points for investors.

7. Trusted Partnerships: Operates through established security, medical, and response networks nationwide, ensuring reliability and trust.

MY911 isn’t just a business — it’s a purpose-driven investment in safety, innovation, and community protection.