Summary

This tattoo parlour recently relocated to the northern suburbs of Johannesburg and has seen increased sales. They do tattoos as well as permanent make-up. They have scope and space in increase revenue by getting in extra artists

Give me more information

Fully describe the business's activities?

This business does tattoos, piercings and permanent makeup, and laser tattoo removal from a store in a street mall in the North of Johannesburg

How does the business operate on a daily basis?

Clients either make bookings or walk in and enquire about having a tattoo or piercings done or permanent makeup applied

What Advertising/Marketing is carried out?

Paid google ads; Paid Facebook ads; Paid Instagram Ads

What competition exists?

None in the surrounding area.

How could the profitability of the business be improved?

Lower expenses, and add artists

Give a breakdown of staff/ functions/ length of service?

Tattoo artist/ Piercing artist: Services tattoos and piercings; consultation; cleaning and reception on occasion

Owner: Permanent Makeup services; some piercings; reception; bookings; social media; cleaning all admin

Part time: Tattoos only

Do any have management potential?

Yes 1 X full time artist

How involved is the Owner in running the business?

The business is owner operated and managed.

When does the current lease end?

2026

What are the trading hours?

Monday to Saturday 10am to 5pm
Sunday & Public Holidays 10am to 1pm

What are the main assets of the business?

Shelves, counters and tattoo chairs

Strengths?

Customer service
Upselling retail apparel to clients
Specialised skills / service
Great mall and location
Many customers from surrounding businesses

Weaknesses?

Very little Marketing is done

Opportunities?

Expand retail apparel offerings
Create stronger brand and customise retail apparel
There is also space to add other artists to the shop.

Threats?

Another competitor opening close by

What is the reason for the sale?

Owner wants to focus on family and providing training.

Owner is also available to still work in the business but doesn't want the burden of ownership