Why Purchasing a Franchise is Beneficial

If you are a first-time business owner or investor, you are probably debating what type of business you should be purchasing. Should you invest in an existing business, start a new business or purchase a franchise? Well, in our opinion, a franchise is the best option for a multitude of reasons. In this article, we will discuss why purchasing a franchise is beneficial.

Inika Pieters

03 March 2023

Summary

Why Purchasing a Franchise is Beneficial

If you are a first-time business owner or investor, you are probably debating what type of business you should be purchasing. Should you invest in an existing business, start a new business or purchase a franchise? Well, in our opinion, a franchise is the best option for a multitude of reasons. In this article, we will discuss why purchasing a franchise is beneficial.

What is a Franchise?

A franchise can be described as a type of licence that allows a franchisee to utilise a franchisor’s proprietary knowledge, processes, trademarks and business models. Depending on how the franchisor has constructed their franchising licence certain aspects can be included and excluded. If you are a first-time business owner or investor it is best to ensure that the franchising license gives you access to everything that would be required to make a success of a business.

Benefits of a Franchise

Franchises are known for being fantastic options for first-time buyers or investors. While they are almost guaranteed to turn a large profit, they are also much easier to run and manage. Here are some of the benefits of purchasing a franchise.

 

• Proven Business Model: A franchise has already tested, modified, and perfected its business model to a point where it is proven to work. This model has also been created in a way where it can be replicated easily and to exact specifications. Therefore, you as the buyer can have confidence in this business model being successful and do not have to play around with finding a new recipe that works.
• Brand Recognition: A large advantage of investing in a franchise is that they already have brand recognition. They have been in the industry for a while and have already built up trust. This standing reputation will ensure that you already have a loyal customer base from the moment you open your doors to the public.
• Economies of Scale: A franchise has already done the work when it comes to negotiating fair prices from bulk suppliers, equipment manufacturers, and inventory. Therefore, you will benefit from financially savvy deals from the get-go and do not have to go through the effort and difficulty of building your own supplier relationships from scratch.
• Training and Support: As a franchisee, you will receive both training and support from the head office. This training and support will cover all of the areas of the business including operations, stock management, and anything else you might need to make the franchise a success.
• Marketing Support: As with all other aspects of the business, the franchise has already tested and developed a variety of marketing strategies. Therefore, you will have access to marketing strategies that you know will yield positive results and make your franchise known to those in the area.
• Reduced Risk: Starting a business can be risky; however, a franchise has mitigated this risk, almost completely ensuring that your franchise will be a success. This is ultimately why a franchise is the perfect investment opportunity for first-time business owners and investors.

Where to Purchase a Franchise

Business for Sale has a variety of franchises listed on our website. From food to engineering there is a franchise that will suit your interests and goals as a new business owner. All you have to do is browse through the list of available franchises and decide which franchise piques your interest!

Visit the Business for Sale website to browse through our franchise options.