Summary

In 2017 Sandy and Shane Muller conceived the idea of hand-built Gypsy Wagons after seeing a photo of a tiny red wooden gypsy wagon on Pintrest.  They began designing and building full-equipped wagons in Johannesburg, laying out each unit’s footprint in chalk on the studio floor. A suitable site was then purchased in Clarens: an over-grown stand with giant oak trees, an existing (but dilapidated) house and ready electricity. The house was fully renovated to match the wagons’ bohemian aesthetic while four wagons were built off-site. Both projects were completed and the wagons transported to Clarens in 2018, giving birth to “Gypsy Life Guesthouse.” During lock down, the creative couple decided to fulfill another life long dream and started designing the Gypsy Glamper Vans. The operation now comprises four wooden Gypsy wagons, two converted camper-vans and four colour-themed guest-house suites, all trading under one brand and run by the founding couple

Gypsy Life generates revenue from three lodging products and a small menu of paid add-ons:

1. Accommodation inventory
   • 4 hand-crafted wooden Gypsy Wagons (Esmeralda, Rosella, Queenie, Thisbe) – each sleeps two, includes kitchenette, Bath, toilet, fire place, little deck and outdoor area with bonfire pit and fairy lights.
   • 4 colour-themed guest-house suites (Jade, Magenta, Topaz and more recently Onyx) in the renovated main house; Jade/Magenta/Topaz sleep two, Onyx sleeps four. Each unit is private and fully equipped. Onyx a large 110m2+ and has its own private garden.
   • 2 stationary Gypsy Camper Vans (Delilah, Tilly) offering a “van-life” glamping experience with king bed, kitchenette, porta loo. Outdoor waterfall shower and loo with a view.
2. Core inclusions for every booking – complimentary daily servicing and car wash, free Wi-Fi, coffee/tea/rusks/milk, welcome drink of sherry, secure parking, digital local guidebook and on-site host assistance. Celebrations of special events like birthdays, anniversaries and honey moons.
3. Paid extras (bookable online or pre-arrival)
   • Bubbly on ice
   • Romantic turndown with rose petals, candles & bubble
4. Wellness service – on-site massage studio operated by Shane who is qualified therapist;

All products are sold via a mobile-optimised, payment-enabled website that syncs with OTA calendars but drives most bookings direct, reducing commission costs, by over 50%

• Real Property — R 2 800 000
  Freehold 3 000 m² erf with a renovated four‑suite guest‑house (6 beds / 5 baths / 5 kitchens), tranquil garden, Bedouin tent, 12 parking bays, three outbuildings, borehole with pump, 5 000 L JoJo tank and full municipal utilities (water, sewerage, electricity).
• Furniture, Fittings & Equipment — R 1 045 700
  Complete operational curated inventory: beds, appliances, décor, linen, crockery, outdoor furniture, tools, etc. (detailed list available).
• Hand‑Built Gypsy Wagons (4) — R 2 000 000
  Esmeralda, Rosella, Queenie & Thisbe—custom wooden wagons on steel frames with queen bed, kitchenette, fireplace, ball‑and‑claw bath, flushing toilet, indoor/outdoor lighting and timed 220 V geysers; fully plumbed and wired (built 2019).
• Stationary Gypsy Camper Vans (2) — R 630 000
  Tilly (2019 Nissan Interstar) and Delilah (1982 VW Autovilla) converted into en‑suite glamping units with gas geysers, porta‑loos and dual 12 V / 220 V electrics, plus nearby waterfall shower and toilet (registration papers on file).
• Brand & IP
  “Gypsy Life” trading name, logo set, style‑guide and full brand pack (fonts, colour palettes). Trademark not yet registered—open for buyer to file.
• Digital Assets
  SEO‑ranked domains (gypsylife.co.za, gypsyguesthouse.co.za); mobile‑optimised WordPress site with payment gateway; high‑converting promo pages; automated CRM & guest messaging in GoHighLevel (“Moola Hub”); NightsBridge PMS & channel manager with seven‑year booking history; email/WhatsApp database (~3 000 contacts). Admin credentials transfer on sale.
• Online Presence & Databases
  Facebook @GypsyWagonsClarens (17 000 followers); Instagram @GypsyLifeClarens (1 400 followers); Facebook Recommend 96 % (61 reviews); Google rating 4.7 ★ (172 reviews); ready‑to‑activate Google Ads & Meta campaigns; fully optimised Google Business Profile.
• Ancillary Social Handles
  Reserved names “Gypsy Life”, “Gypsy Wagons”, “Gypsy Biz” with low‑follow placeholder pages; brand‑protection value.
• Photography & Creative Library
  Hundreds of high‑resolution professional images, drone clips, Canva templates, story videos, reels and two polished two‑minute marketing videos (all supplied on memory stick).
• Service & Supplier Agreements
  Transferable contracts for backup housekeeping, laundry, grounds care and preferential firewood supply (PDF copies on memory stick).
• OTA Listings & Ratings
  Airbnb (20× consecutive Superhost), Booking.com (9.2 /10), LekkeSlaap (5 /5) with excellent review histories and synced calendars. Login credentials handed over.
• Operational Manuals
  Comprehensive SOPs for bookings, housekeeping, maintenance; HR contracts and admin files (digital & printed, supplied on memory stick).
• Accounting Software
  Sage setup with four years of reconciled financials; full exportable data provided.

Full breakdown of asset‑value calculations and the detailed inventory list are available on request.

3 full time, permanent staff.

Give a breakdown of staff / functions / length of service: ______________________

1. – Cleaner, has worked for us from the beginning, and worked for previous owners. She is the matriarch of the crew. Old school, dedicated and reliable.

2,  Co host and Cleaner, Has worked for us since 2023. Her nick name is Smiley. Guests love her. She loves learning and shows improvement and growth each month.

3, looks after the garden and maintains the building and grounds.

Full access to detailed inventory of assets and audited financial records availiable on request. 

The founders, Sandy & Shane Muller, being Gypsies them selves, have exceeded their maximums stay record of 5 years, and now after 7 years, feel it is time to move on to new continent and new adventure. They are expanding their digital-marketing agency and preparing for fulltime van-life road trip in the UK and Europe. To stay true to that nomadic plan, they’re seeking a new custodian for Gypsy Life.

We’re searching for a kind‑spirited custodian—not just a buyer—who will nurture Gypsy Life’s bohemian soul. You’ll appreciate handcrafted details, uphold the warm hospitality that earned our 5★ reputation, and treat our loyal team and guests like family. With an eye for storytelling and a drive to expand (think new creative units, retreats, catered dinners), you’ll carry our vision forward while adding your own magic to this colourful Clarens haven.

In short, Gypsy Life offers a turn‑key, story‑rich hospitality asset: solid bricks‑and‑mortar, distinctive wagons and vans, a thriving digital engine and a loyal guest base—all wrapped in clear SOPs and clean books. Every component is in place for a new custodian to step in, preserve our hard‑won standards and unlock the next wave of growth. Serious buyers are invited to request the full inventory, valuation workbook and NDA package to begin due‑diligence.