Summary
A profitable Homebase Placement Agency with an established reputation, trusted by leading hotel spa groups and a select number of high-end clients beyond the beauty industry. Operating from a cost-effective home-based setup, the agency delivers reliable, well-matched placements while maintaining low overheads. Its profitability is driven by consistent demand, strong client relationships, and a reputation for quality and discretion in the domestic and hospitality staffing sectors.
Give me more informationHow does the business operate on a daily basis?
Owner-operated from home.
No salaried staff — only two commission-based agents.
Clients (employers) send job orders or recruitment briefs.
The agency finds and places suitable candidates for a fee.
Typical Daily Operations
1. Client Communication
Owner receives job requests from new or existing clients (via email, phone, or a web form).
Discusses:
Job description & requirements
Candidate profile
Budget/salary range
Placement fee or terms
2. Job Briefing to Agents
The owner shares job briefs with the two commission-based agents.
These agents source candidates (from job portals, databases, LinkedIn, or their own networks).
The agents may also handle initial screening, depending on their agreement.
3. Candidate Search & Screening
Agents search and screen candidates:
Review CVs
Conduct initial interviews
Check availability and interest
They then submit shortlists to the owner for final review.
4. Submission to Clients
The owner sends shortlisted candidates to the client.
May include CVs, interview notes, availability, and salary expectations.
5. Interview Coordination
Owner coordinates interviews between client and candidate.
Handles communication and scheduling.
6. Feedback & Follow-up
After interviews, the owner:
Collects feedback from both sides
Manages next steps (2nd round, offers, etc.)
7. Placement & Invoicing
Once a candidate is hired:
Owner issues invoice to the client.
Tracks payment (depending on terms: upfront, on placement, or after probation).
Pays agent commission based on agreement.
Back-office/Admin Tasks
Updating candidate and client records (Excel, etc.)
Posting job ads if necessary
Following up on unpaid invoices
Tracking commissions
Role Breakdown
Owner:
Client communication & relationship management
Job brief intake
Final candidate approval
Interview coordination
Invoicing & payments
Managing agents
Agents Tasks;
Candidate sourcing & screening
Communicate regularly with the owner
Paid only on successful placements
How are the clients attracted to the business?
What Advertising/Marketing is carried out?
Updated Daily Operations with Zoho
1. Job Requests from Candidates and Consultants
Owner receives job briefs from clients via email, phone, or through Zoho CRM.
Details are logged in Zoho (if not already integrated via a form).
2. Job Posting & Marketing
Using Zoho Recruit/CRM:
Jobs are posted to multiple platforms or your careers page.
Automated email/SMS campaigns go out to your candidate pool (marketing handled by Zoho).
Social media posts can be scheduled if integrated.
3. Candidate Application Management
Candidates apply directly through Zoho’s job portal or respond to marketing.
Zoho captures:
CVs
Application data
Pre-screening responses (if set up)
4. Candidate Screening
Commission agents access Zoho to view incoming applications.
They review, tag, and score candidates.
Notes and feedback are added directly in the system.
5. Owner Review & Submission
Owner logs in to review top candidates flagged by agents.
Owner then forwards shortlisted profiles to the client directly (possibly via Zoho’s client portal or email export).
6. Interview Scheduling
Interviews can be booked through Zoho’s calendar integration (if used).
Reminders and confirmations go out automatically.
7. Post-Interview & Placement
Feedback from clients and candidates logged in Zoho.
Once a placement is confirmed, status is updated in the system.
Zoho can trigger:
Invoicing done through Quickbooks
Commission calculations
Follow-up workflows
Roles with Zoho Involved
Owner:
Manages Zoho settings & workflows
Receives and sets up job orders
Coordinates client communication
Oversees submissions and placements
Handles invoices and agent payments
Agents (Commission-based):
Use Zoho to search, screen, and comment on candidates
No need to manage back-end processes — they focus on recruitment only
Does the business have any contract work?
What competition exists?
Types of Competitors
Large Recruitment Firms
Examples: Adcorp, Michael Page, DAV, ManpowerGroup
Strengths: brand recognition, vast candidate databases
Weaknesses: slower turnaround, higher fees, less personal service
Boutique/Niche Agencies
Focused on specific industries (e.g., finance, IT, engineering)
More agile, but often limited in reach
Freelance Recruiters / Independent Agents
Operate on LinkedIn or by word-of-mouth
Competitive pricing but variable reliability
Job Boards & DIY Hiring Tools
Platforms like Indeed, PNet, Careers24, and LinkedIn Jobs
Cheaper but time-consuming for clients — no screening or personal touch
In-House HR / Internal Recruitment
Many companies try to avoid agency fees
But struggle to fill specialist or urgent roles quickly
Our Competitive Advantage
You already offer several strong differentiators:
✅ Competitive Pricing
Clients get value without the inflated fees of larger agencies.
✅ Personal Service from Owner
Clients deal directly with the decision-maker — faster response, no red tape.
Builds trust and long-term relationships.
✅ Support from Four Commission-Based Agents
Even with a lean team, you have wide reach for candidate sourcing.
Agents are incentivized to perform (they earn on success).
✅ Efficient Processes via Zoho
Faster turnaround times with automation
More organized candidate tracking, communication, and follow-up
✅ Flexibility
Easier to adapt to client-specific needs and tailor the hiring process.
✅ Thorough vetting process.
detailed orientated service where we give clients a full 360 view of the candidate including a introduction video.
What are the seasonal trends?
Are there up-to-date Management Accounts available?
December 2024.Up to date and verifiable management accounts available.
What percentage of the business is cash/credit?
What is the age analysis of the debtors book?
How could the profitability of the business be improved?
Introducing set basic salaries and target based commission structure
Is Seller finance available and for what amount?
What is the total staff complement?
Give a breakdown of staff/ functions/ length of service?
The business only make use of Freelance consultants who get paid a commission for work done.
The association with the consultants respectively is from 2022, 2023, Feb 2025 and Feb 2025
Do any receive special perks or incentives?
Are they on contract?
Do any have management potential?
How involved is the Owner in running the business?
When does the current lease end?
What are the main assets of the business?
Strengths?
We deliver a service, not products
No fixed assets
100% cash business - no credit or 30day payment terms
Established reputation trusted by most of Hotel Spa groups and handful of selective general clients outside of beauty industry.
Team of freelancers earning on commission only
no overheads like salary or rent
Weaknesses?
Opportunities?
Employ more specialised recruiters - IT / Construction etc
Branch out to more complex markets like IT and Construction
Threats?
What is the reason for the sale?
Why is this a good business?

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