Summary
This business is established for numerous years and boasts a customer list in excess of 130 clients . Working from home, this business is netting R 58K per month on average, and is correctly priced to sell
Give me more informationFully describe the business's activities?
The owner is monitoring the 2 teams and scheduling job-cards and visits to clients from his home office
Established in 2016, it offers on-site services that reduce downtime and extend tyre life for fleet operators.
How does the business operate on a daily basis?
Each mobile unit is GPS-tracked and operated by a technician team, with vehicles securely stored overnight at staff residences under roof and lock-up conditions.
Staff are remunerated on a basic salary plus commission structure, incentivizing performance and reliability.
Jobs are booked via phone or WhatsApp, primarily from repeat fleet clients.
Technicians travel to client sites with fully equipped service vehicles, performing on-site alignments and providing basic tyre wear advice.
Equipment is checked daily, and all invoicing and follow-ups are handled digitally for efficiency.
How are the clients attracted to the business?
• Repeat Business – Fleet operators rely on consistent service, leading to ongoing work without formal marketing
• On-Site Convenience – The mobile nature of the service is a strong draw, reducing downtime and workshop visits
• Reputation for Reliability – Known for accurate alignments and tyre-saving results, which builds long-term trust
What Advertising/Marketing is carried out?
• Direct Client Communication – Bookings and updates handled via phone and WhatsApp, maintaining strong personal relationships
• No Formal Advertising Channels – The business does not currently use digital platforms, print ads, or social media marketing
Does the business have any contract work?
Its reputation for reliability and mobile convenience ensures consistent demand and strong word-of-mouth referrals.
What competition exists?
• Most mobile providers operate from Gauteng or the Vaal Triangle, serving broader regions
• Local tyre fitment centres focus on passenger and light commercial vehicles
• Mechanical workshops may offer truck alignment but only at fixed locations, limiting convenience for fleet clients
What are the seasonal trends?
Operations pause annually from 15 December until early January to accommodate the industry’s typical holiday break.
Why is wheel alligment important in the transport industry ?
Great selling point !
How could the profitability of the business be improved?
• Expand service area to nearby transport hubs
• Group jobs by location to reduce travel costs
• Offer tiered service packages or fleet plans
• Upsell tyre diagnostics and preventative checks
• Boost visibility through basic digital marketing
• Explore licensing or franchising for regional growth
What is the total staff complement?
This lean setup supports efficient service delivery across multiple client sites while keeping overheads low.
Do any have management potential?
• Capable of performing mobile wheel alignments independently
• Not currently in management roles
• Show potential for supervisory development with proper support
How involved is the Owner in running the business?
• Vehicles are linked to head office via radio, tracker, and mobile phone
• Real-time coordination enables efficient dispatch and service control
• Lean structure with strong oversight ensures client satisfaction
From which premises does this business operate?
• Service vehicles stored securely at technicians’ residences
• Lock-up and under-cover protocols ensure vehicle safety and readiness
• Structure keeps overheads low and operations lean
What are the main assets of the business?
• Locally Manufactured Alignment Equipment – Durable, low-maintenance gear capable of handling caster, camber, and toe adjustments on trucks and trailers ( 1 x Haweka owned , 1 x leased )
• Client Base – Established relationships with repeat clients in logistics, mining, and transport sectors
• Brand Reputation – Recognized locally as a preferred service provider for mobile truck alignment
• Operational Systems – Integrated radio, tracker, and mobile phone setup linking vehicles to head office for real-time coordination
Strengths?
• Repeat Client Base – Trusted by logistics, mining, and transport operators
• Reliable Technicians – Skilled teams capable of independent service delivery
• Owner-Managed Efficiency – Streamlined admin and real-time vehicle coordination
• Consistent Turnover – Stable income year-round with minimal seasonal impact
• Preferred Provider Status – Strong reputation without needing formal contracts
• Scalable Setup – Easily expandable into nearby regions or via licensing
Weaknesses?
• No Formal Contracts – Repeat clients are loyal but not contractually bound
• Limited Marketing Presence – No active digital or print advertising
• Small Team Structure – Two mobile teams limit service capacity during peak demand
• Geographic Focus – Operations are concentrated in one coastal town, with untapped nearby markets
Opportunities?
• Fleet Maintenance Contracts – Formalize repeat work into service agreements
• Digital Marketing – Build visibility through a basic website and social media presence
• Franchise or Licensing Model – Replicate the mobile setup in other regions
• Value-Added Services – Offer suspension checks, tyre diagnostics, or printed alignment reports
• Partnerships – Collaborate with tyre dealers or transport depots for referral work
Threats?
• Workshop upgrades offering similar services
• Equipment downtime risks
• Rising fuel and travel costs
• No formal client contracts
What is the reason for the sale?
Key selling points
* Ideal ""retirement "" business
• Includes mobile alignment equipment, service vehicle, and loyal client base
• Serves logistics, mining, and transport sectors in a coastal town in the Eastern Cape
• Skilled technicians with secure vehicle storage and reliable service delivery
• Strong repeat business built on reputation and word-of-mouth
• Scalable growth potential through marketing, regional expansion, or franchising
Buyer Profile
Or a person / entrepreneur who is looking to become the master of their own destiny.
Full training and support will be provided by the seller to the new owner.
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