Summary

This florist is situated in the business area of a large Garden Route town and has been trading for over 40 years so the name is very well known. It is an easy to run business and is ideal for somebody with an entrepreneurial flare starting out in business. It would also be an ideal opportunity for a first time business owner as it is very easy to manage. The Buyer feels that with her strong skill set that she has outgrown the business and would prefer to move on to something more challenging.

Give me more information

Fully describe the business's activities?

Florist based in busy CBD

How does the business operate on a daily basis?

Owner with potential manager and a florist

What Advertising/Marketing is carried out?

- Social Media
- Networking events

What competition exists?

There are other similar businesses, but each with there own following.

How could the profitability of the business be improved?

The profit could be increased by more direct marketing to businesses and contract work.

Give a breakdown of staff/ functions/ length of service?

1 Staff member has over 20 years service.

How involved is the Owner in running the business?

On a daily basis....all general management functions.

When does the current lease end?

30 June 2024 but a new lease has been signed for the following 12 months.

What are the trading hours?

Monday to Friday: 08.00 to 5.00pm
Saturday: 09.00 to 11.00 am

What are the main assets of the business?

Fridge Room
Laptop
Point of Sale
Furniture and fittings

Strengths?

Long standing business in the region
Well trained staff member
Low overheads
E-Commerce site.

Weaknesses?

Sales are directly impacted by the economic trends

Opportunities?

More local marketing.
More sales calls and marketing to businesses.
Focused marketing initiative by the new Owner would be advantageous.

Threats?

There are no known threats to this business.

What is the reason for the sale?

The Owner wishes to pursue a work position that better suits her skills and experience and that she finds more rewarding.
Whilst able to manage this business successfully, the Owner does not have a true passion for the business and would rather utilise her skills in something more challenging.