Summary
Rare opportunity to acquire a specialised, cloud-based accounting practice serving 155+ healthcare clients. Generates over R6 million in seller discretionary earnings. Scalable, low-debt operation with highly skilled team.
Give me more informationFully describe the business's activities?
While the firm serves clients across various industries, it has developed a distinct specialization in the medical and healthcare sectors. It delivers tailored financial solutions that meet the unique needs of healthcare professionals and businesses, ensuring tax efficiency, streamlined financial processes, and proactive compliance support. This sector-focused approach enables clients to concentrate on their clinical and operational priorities while the firm manages their financial affairs with precision.
The Practice operates with a strong commitment to accuracy, discretion, and long-term financial growth for its clients. Its consultative, high-touch service model has positioned it as a trusted advisor to professionals navigating complex financial and regulatory environments.
How does the business operate on a daily basis?
Core Processing Workflow - The Practice has developed a disciplined and repeatable process to manage client financial data:
1. Customized Accounting Files -Each client is issued a tailored accounting file, clearly structured for ease of use. Six bi-monthly files are prepared annually, aligned to each client’s VAT cycle, and delivered directly to client premises via courier.
2. Collection and Preparation -At scheduled intervals, completed files are collected and returned to the office for processing. An internal team organizes and digitizes documents, highlighting key business-related expenses to ensure clarity and audit readiness.
3. Accounting Capture and Compliance Review -Processed files are assigned to dedicated accountants who complete data entry within strict turnaround times. Once captured, a senior review is conducted to validate compliance and accuracy before release.
4. Reporting and VAT Submission - Each client receives a comprehensive management pack comprising VAT reports, return documentation, and financial summaries. Automated calendar reminders are issued ahead of deadlines to prompt timely action.
5. Payment Tracking and Follow-up - Post-submission, client accounts are monitored for payment confirmation. Where payments are outstanding, a structured follow-up process ensures swift resolution and continued compliance.
Client Service and Delivery -Clients benefit from a high-touch service model that includes regular bookkeeping, tax compliance, payroll processing, HR support, and financial advisory.
Technology-Driven Efficiency - The Practice is fully cloud-based, utilizing SageOne Online Accounting for real-time processing and reporting. Microsoft SharePoint and Office 365 are deployed for secure document management and collaborative workflows. All client documents are digitized.
Internal Controls and Strategic Oversight - Daily and weekly team briefings are held to review client files, monitor service levels, and plan tax strategies. Internal audits and quality checks form part of a rigorous compliance framework.
Growth-Focused Advisory - The Practice places strong emphasis on client education, strategic consultation, and financial planning. Its model blends expert insight with consistent engagement to deliver meaningful, long-term value to its client base.
What Advertising/Marketing is carried out?
What competition exists?
This specialization enables the Practice to:
• Navigate complex tax structures and sector-specific compliance requirements unique to medical practitioners and clinics.
• Deliver tailored accounting, advisory, and compliance solutions that go beyond the capabilities of conventional firms.
• Provide a high-touch, private-client service model that prioritizes personalized strategies over templated approaches.
As a result of this focused market position, strong referral base, and long-standing reputation, the Practice encounters minimal direct competition. It has successfully established a defensible niche and is regarded as the preferred financial partner for professionals operating within the healthcare industry.
How could the profitability of the business be improved?
1. Scalable Client Onboarding & Service Delivery
By leveraging broader infrastructure and additional human resources, a new owner could increase client volumes without sacrificing service quality. Expanding the staff complement would enable greater capacity while maintaining operational efficiency.
2. Technology-Led Operational Efficiency
Implementing advanced automation tools and accounting platforms could materially reduce manual workload, enhance turnaround times, and lower staffing costs. Further investment in cloud-based systems would streamline workflows and reduce administrative overhead.
3. Deeper Penetration of the Healthcare Niche
With its strong foundation in the healthcare sector, the Practice is well positioned for further market penetration. Opportunities exist to expand into high-value services such as practice optimization, estate planning for healthcare professionals, and integrated financial consulting.
4. Diversification of Services
Introducing higher-margin advisory offerings—including business consulting, succession planning, and advanced tax structuring—can increase revenue per client. Converting traditional billing models into retainer-based packages would create predictable and recurring income streams.
5. Geographic and Market Expansion
The firm currently operates within a defined region; however, demand for niche healthcare accounting services exists nationwide. A larger firm could extend the Practice’s footprint to other metropolitan areas, supported by strategic alliances with healthcare associations and networks.
6. Cost Optimization through Scale
A buyer with existing infrastructure could capitalize on economies of scale—reducing costs across software, compliance, and administration. Shared services and centralized resources across locations would further enhance margin performance.
Give a breakdown of staff/ functions/ length of service?
Do any have management potential?
How involved is the Owner in running the business?
When does the current lease end?
There is a specific development that will be discussed with a buyer.
What are the trading hours?
• 07:00 – 16:00
• 07:30 – 16:30
• 08:00 – 17:00
For external stakeholders and client-facing purposes, the Practice maintains official business hours of 08:00 to 17:00, Monday through Friday.
What are the main assets of the business?
Strengths?
Consistently strong profitability with high gross margins
Fully digitized, cloud-based operations enabling remote access
High client retention is driven by referral-based growth
Established reputation and trusted brand presence
Experienced, stable team with defined operational roles
No long-term liabilities or debt on balance sheet
Robust internal processes and compliance controls
Scalable systems and service delivery model
Owner willing to assist with post-sale transition
Weaknesses?
Limited geographic expansion beyond the core region
No formal retainer or long-term contractual agreements with clients
Opportunities?
Introduce new service lines
Formalize client retainer for recurring revenue
Increase market share within the healthcare sector through targeted campaigns
Threats?
o Overreliance on Owner for key client
What is the reason for the sale?
Importantly, this transaction is intended to form the basis for a strategic partnership rather than a complete exit. The current owner is committed to referring clients to the Practice post-sale, positioning it as the primary destination for accounting and tax services. In turn, a reciprocal referral arrangement for financial planning services is encouraged. This ensures a smooth transition, continuity of care, and mutual long-term success for all parties involved.

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