Summary

Seize this unique chance to own a premier beauty pageant business renowned for its elegance and high standards. This business boasts a strong brand identity, loyal participant base, and multiple revenue streams, including sponsorships, ticket sales, and media rights. With a history of successful events and a reputation for excellence, this opportunity offers significant growth potential. The operation is supported by an experienced team, and a strategic market position. Ideal for investors looking to make a mark in the glamorous pageant industry, this business is ready for continued success and expansion.

Give me more information

How does the business operate on a daily basis?

Our staff control the daily operations, marketing and administration duties. Simultaneously, we also have a dedication resource to finding sponsorship and collaboration partners.

What Advertising/Marketing is carried out?

We utilise platforms such as social media (Instagram, Facebook, Tik Tok, our in-house publication (Grey Magazine) as well as a PR firm (Pulse Communications) that is used periodically.

What competition exists?

Miss South Africa (Currently our biggest compeditior)
Mrs South Africa (We have the 2nd largest prize package in the country)

How could the profitability of the business be improved?

With more contestants, sponsorship and international license opportunities.

Give a breakdown of staff/ functions/ length of service?

From inception to date - Monique - Marketing and Administration Manger
From inception to date - Zinzi - Operations and Administration Manger
From 2023 - date - Roxanna - Interim CEO for Brand Sponsorships and Brand Collaborations

Do any have management potential?

All staff are able to work independently and manage a full team as demonstrated during our events where we hire external staff for events that accommodate 500 - 1000 people.

How involved is the Owner in running the business?

Daily checkin for financial decision making however the business is able to run independently of me.

When does the current lease end?

N/A

What are the trading hours?

9:00am - 4:30pm.

What are the main assets of the business?

1. Winner crown at R150,000.00
2. Trademarks
3. International License for Mrs Universe

Strengths?

1. We are the only pageant that focuses on female entrepreneurship and sustainable and successful business creation.
2. We have the ability to sell international director licenses.
3. Our prize package is 2nd to Miss South Africa
4. We are open to all women regardless of citizenship (Miss/Mrs South Africa can only be South African)
5. The above opens our doors to potential government funding opportunities
6. Our brand identity is solid
7. Our marketing strategy is solid

Weaknesses?

1. We do not have the legacy of the longer-standing pageants.
2. We do not retain our contestants as that of the pageants that have been operational for longer.

Opportunities?

1. We require additional financial sales opportunities.
2. Potential for government funding due to our mission and vision
3. Partner with bigger brands as well as brands that cater to the luxury market sector