Summary

This spa has been operating in the area for 8 years with minimal owner involvement. With some focus from a new owner this business will grow exponentially and quickly.

Give me more information

Fully describe the business's activities?

This Spa offers a selection of treatments that restore one’s inner, natural state of equilibrium. Treatments include a signature full body hot stone massage, Indian head massages, hand and foot massages. They also offer facials and body treatments such as exfoliations and mud wraps.
Treatments are offered at their premises in the Kyalami/Waterfall area of Midrand. They also offer mobile treatments for corporate events and birthdays.

The business works on an advance appointment basis where clients pay in advance for their treatments. Bookings are generally made via the website or via WhatsApp.

The therapists welcome clients. They are escorted to the change rooms to change into their gowns and then escorted to their private treatment rooms to begin their services. Clients can also enjoy refreshments in the Spa's relaxation area or take advantage of additional amenities, such as a sauna.

How does the business operate on a daily basis?

There are proper IT systems, business processes and procedures in place to ensure the business can be run with minimal owner involvement.
The spa therapist manages the day-to-day activities at the spa.
The owner manages the online bookings remotely.
Stock and supplies are sent weekly to the spa.
All food/refreshments are ordered online via Uber Eats.

What Advertising/Marketing is carried out?

Various marketing efforts such as social media promotions on Facebook and Instagram, google online advertising, email and SMS marketing campaigns, loyalty programs. Their website also draws generic website traffic. They additionally advertise promotions on certain platforms and attract further clients. By providing exceptional customer service and a serene, relaxing environment they are able to retain clients and attract clients who are referred by their friends and family

What competition exists?

This business is rated no 1 on google search for the area in which it operates.
Most other spas are further afield in surrounding areas.

How could the profitability of the business be improved?

Upselling and cross-selling: Increase revenue by upselling and cross-selling products and services to clients. For example introducing retail products which have a larger mark up.

Expanding service offerings: Adding new services such as nails and beauty services to the menu can attract new clients and increase revenue

Increasing customer retention: Offering clients discounts/incentives for repeat business can increase revenue and profitability.

Leveraging technology: Utilizing technology such as marketing automation, and customer relationship management software can streamline operations and improve customer experience.

Do any have management potential?

Yes – permanent employee manages the day to day running of the spa and the part-time therapists

How involved is the Owner in running the business?

Spa bookings are managed remotely by the owner.
Stock/supplies are delivered to the spa weekly by the owner.

When does the current lease end?

The current lease ends in August 2023.

What are the trading hours?

Monday to Sunday: 9am to 5pm

Night spas – 5pm to 8pm (Strictly by appointment).

What are the main assets of the business?

The main assets of the business are typical furniture and equipment needed in a spa + computer systems etc

Strengths?

Skilled professional staff: Having skilled and experienced massage therapists is critical to providing high-quality services to clients.

Serene environment: A peaceful and relaxing environment with calming decor, soft lighting, and soothing music is a strength of this spa.

Wide range of services: A comprehensive range of services, including massages, facials, body treatments.

Exceptional customer service: Providing excellent customer service, from greeting clients at the front desk to follow-up after their services, is essential for building customer loyalty and word-of-mouth referrals.

Marketing and advertising: Use of effective marketing and advertising strategies to attract new clients and maintain a strong brand image.

Good management skills.

Weaknesses?

Seasonal fluctuations.

Opportunities?

Diversifying revenue streams: Offering retail products and other service offerings such as nails and beauty services can help to increase revenue and improve profitability -especially online.

Partnering with other businesses: Partnering with B 'n B's, lodges, and other businesses can increase the spa's exposure and attract new clients.

Targeting new market segments: Targeting new market segments such as corporate clients to expand the spa's client base and increase revenue. The Waterfall area is the hub for large corporates. Being able to secure more corporate clients would be a huge win.