Summary

Very popular coffee shop amongst locals, also has catering business

Give me more information

Fully describe the business's activities?

A neighbourhood coffee shop which prepares and serves teas, snacks, confectionery and lunches and caters for the home/office delivery market and celebration functions.

How does the business operate on a daily basis?

All food is prepared on the premises under the direction of the owner. The shop opens at 8h00 and closes at 16h00 with the kitchen closing at 17h00 on weekdays. Either the owner or her partner are always present at the business premises..

What Advertising/Marketing is carried out?

Primarily social media, consisting of whatsapp groups, a facebook presence, instagram and a website but the strongest business driver is repeat clientele and word of mouth endorsement.

What competition exists?

Minimal competition exists in the location of the coffee shop.

How could the profitability of the business be improved?

Increasing the proportion of "meal of the day" sales in the overall revenue mix. GP on the meal of the day is 68%.

Give a breakdown of staff/ functions/ length of service?

To come

Do any have management potential?

The pastry chef has management potential

How involved is the Owner in running the business?

The owner and partner combined are 100% involved in running the business

When does the current lease end?

December 2024

What are the trading hours?

Weekdays 8h00 - 16h00
Saturdays 8h00 - 13h00
Functions after 14h30

What are the main assets of the business?

See fixed asset register

Strengths?

High traffic location close to residential and industrial areas
Regular client base
Excellent reputation
Value focused pricing strategy results in higher volumes
Multiple marketing channels and contact points