Sector - Sales & Services
Below the line event, equipment, management and execution solutionsGive me more information
Fully describe the business's activities?
This well established business has been in existence for over 15 years ! Below the line marketing, directly to the end user with creative, fun and entertaining marketing activities, is the core of this business !
The owner has positioned himself "ontop" of the business and he has positioned himself well, to not be involved with actual events anymore.
A strong and well trained staff component, strengthens the business and makes this business the ideal business for an owner, who understands that he needs to grow and expand, whilst back at the business, capable hands are catching the balls !
How does the business operate on a daily basis?
Technology has been the directing force whereby the owner, developed an operational system and workflow procedure, to effectively manage and run campaigns.
The owner currently, oversee workflow requirements and coordination
What Advertising/Marketing is carried out?
Constant advertising on all of the Social Media Platforms. Radio Ad’s . Sponsor Golf Days and Various events where branding is key, CRM client management and e mailers at least twice a month.
What competition exists?
Regional competitors exist but very few with a national ability that can deliver multiple launches of brand across the country at the same time, hence why company has very key markets with national brands and blue chip clients.
How could the profitability of the business be improved?
Should law change that ATL marketing on Alcohol is banned as per the Tobacco industry business would triple.
Reduce permanent staffing total
Move to smaller premises with lower Rentals
Increase Clientele base
Give a breakdown of staff/ functions/ length of service?
Complete list available on request
Do any have management potential?
How involved is the Owner in running the business?
Daily but he has positioned himself in such a way, that the clients are not linked to him directly !
Account managers, deal with each client.
When does the current lease end?
The owner just bought a premises. This can be bought at an additional R 3,7mil
However - the business can easily be moved to anywhere in the Cape area.
What are the trading hours?
09h00 - 16h00 and Flexi Hours contact dependent
What are the main assets of the business?
Specialist BTL (Below the Line) marketing, activation and events agency, with National footprint and "blue chip" clientele base. Market leader in delivering a complete campaign solution with tablet run promotional mechanics for brand activation's.
BTL Marketing is considered more expense than direct advertising methods
Tobacco industry when regulations change
Cut backs on marketing spend form clientele base
What is the reason for the sale?
Owner is considering emigrating
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