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LocationSouth Africa, South Africa Countrywide

Sector - Sales & Services

Asking Price
R6,950,000
Monthly Profit
R 338,359
Asset Value
R 1,673,975
Stock Value
R 200,000
Yearly Net Profit
R 3,383,588

Summary

Below the line event, equipment, management and execution solutions

Give me more information

Fully describe the business's activities?

This well established business has been in existence for over 15 years ! Below the line marketing, directly to the end user with creative, fun and entertaining marketing activities, is the core of this business !
The owner has positioned himself "ontop" of the business and he has positioned himself well, to not be involved with actual events anymore.
A strong and well trained staff component, strengthens the business and makes this business the ideal business for an owner, who understands that he needs to grow and expand, whilst back at the business, capable hands are catching the balls !

How does the business operate on a daily basis?

Technology has been the directing force whereby the owner, developed an operational system and workflow procedure, to effectively manage and run campaigns.
The owner currently, oversee workflow requirements and coordination

What Advertising/Marketing is carried out?

Constant advertising on all of the Social Media Platforms. Radio Ad’s . Sponsor Golf Days and Various events where branding is key, CRM client management and e mailers at least twice a month.

What competition exists?

Regional competitors exist but very few with a national ability that can deliver multiple launches of brand across the country at the same time, hence why company has very key markets with national brands and blue chip clients.

How could the profitability of the business be improved?

Should law change that ATL marketing on Alcohol is banned as per the Tobacco industry business would triple.
Reduce permanent staffing total
Move to smaller premises with lower Rentals
Increase Clientele base

Give a breakdown of staff/ functions/ length of service?

Complete list available on request

Do any have management potential?

Yes

How involved is the Owner in running the business?

Daily but he has positioned himself in such a way, that the clients are not linked to him directly !
Account managers, deal with each client.

When does the current lease end?

The owner just bought a premises. This can be bought at an additional R 3,7mil
However - the business can easily be moved to anywhere in the Cape area.

What are the trading hours?

09h00 - 16h00 and Flexi Hours contact dependent

What are the main assets of the business?

Exhibition Equipment
Vehicles

Strengths?

Specialist BTL (Below the Line) marketing, activation and events agency, with National footprint and "blue chip" clientele base. Market leader in delivering a complete campaign solution with tablet run promotional mechanics for brand activation's.

Weaknesses?

BTL Marketing is considered more expense than direct advertising methods

Opportunities?

Tobacco industry when regulations change

Threats?

Cut backs on marketing spend form clientele base

What is the reason for the sale?

Owner is considering emigrating

Location

Contact | Enquire

Pieter

Pieter De Beer

LocationSouth Africa, Western Cape

Preferred method of contact

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