LocationSouth Africa, Western Cape

Sector - Sales & Services

Asking Price
Monthly Profit
R 244,001
Asset Value
R 6,264,627
Stock Value
R 3,500,000
Yearly Net Profit
R 2,928,009


Successful and Profitable Wholesaler and Retailer of Motorcycling accessories across South Africa with significant growth possibilities for smart operator . Trading very well during current lock down

Give me more information

Fully describe the business's activities?

The leading provider of quality branded motorcycle accessories - helmets, clothing, gloves and other accessories - to the wholesale trade in South Africa. The wholesale focus is nicely supplemented by a strong retail presence in Cape Town and a rapidly growing online shop

How does the business operate on a daily basis?

The primary focus is on the wholesale trade - placement of products for sale at branded motorcycle dealerships on a countrywide basis. This is done across many motorcycle brands, however the products and accessories carry their own highly respected branding

The Retail store in a convenient Cape Town location attracts a good and steady walk in trade

The online store is still smallish (just under 10% of trade) but growing.

What Advertising/Marketing is carried out?

Multi faceted marketing and branding

What Advertising/Marketing is carried out?

Multi faceted marketing and branding

What competition exists?

Various competitors, mostly smaller and less established

How could the profitability of the business be improved?

There is a great deal of potential in this regard. Possibilities include:
1. Expand the brand to International markets,
2. Enhanced product range,
3. Taking additional brands on board for sale and distribution,
4. Further development into OEM motorcycle dealerships,
5. Further retail outlets,
6. Boost the online retail sector,
7. Enhanced relationships with the likes of Takealot, etc

All of this will need to be discussed in detail with prospective purchasers

Give a breakdown of staff/ functions/ length of service?

Details will be provided during the first interactions.

In general the staff has been involved with the business for many years, is highly knowledgeable and competent in their respective positions, and able to operate independently of direct supervision

Do any have management potential?

Yes, definitely. They already take a great deal of responsibility

How involved is the Owner in running the business?

Reasonably hands on, but not at the operational level, more strategic

When does the current lease end?

2 years

What are the trading hours?

Mon - Friday 09h00 to 17h00
Sat 09h00 to 13h00

What are the main assets of the business?

2 x delivery vehicles - approx R 400k
Computer and office equipment - cost R 500k approx, but carried at depreciated value
Stock - Significant holdings
Debtors - Significant, mostly current at 30 days or less


The business is the market leader.
Excellent distribution network, still expanding
Branding and product quality - unrivaled reputation and respect


Temporary blip due to Covid-19
Cheaper, less established players always around


Too many to list, for example see above re Growing the business

This business has plenty of runway ahead for motivated operators


No specific threats - general state of the business world

What is the reason for the sale?

The owner is emigrating in approximately one year.

He is readying his affairs in anticipation of this, and allowing for extended period of availability for smooth handover


Contact | Enquire


Brynn Janeke

LocationSouth Africa, Western Cape

Preferred method of contact

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