Sector - Sales & Services
South Africa's favourite motor vehicle aftersales publication is looking for a new owner or editorial partner. this profitable publication has a growing digital presence with growth potential in the educational sector.Give me more information
Fully describe the business's activities?
Publisher of print/digital automotive after market magazine and website.
How does the business operate on a daily basis?
Constant communication with the market for advertisements and content.
A large part of the business is attending motor shows to keep up to speed on new developments in the automotive aftermarket.
What Advertising/Marketing is carried out?
Print and digital ads plus online content/banners/newsletters.
What competition exists?
Previously 2 competitive print publications. Currently 1 digital publication.
How could the profitability of the business be improved?
Additional titles plus diversification into education.
Give a breakdown of staff/ functions/ length of service?
1 x editorial 12 years
1 x sales 12 years
1 x admin 6 years
Do any have management potential?
How involved is the Owner in running the business?
What are the main assets of the business?
The biggest automotive aftermarket publication in SA.
Reputation, track record and loyal advertising clients.
Too much of a one-man show.
Additional magazines plus growth in the digital space and educational diversification.
What is the reason for the sale?
Owners are over 65 and feel new energy will be good.
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