Summary

Cafe and full licensed Restaurant that serves sit-down breakfast, lunch, baked goods, coffee, and takeaways to nearby office employees and passerby's. Inside and outside seating area. A vibe of community, selling art as well as a street artist performing in the open area in front of the business.

Give me more information

Fully describe the business's activities?

An absolute little gem, in the heart of a pedestrianised private area of Marshalltown. Trendy, upmarket, open-air Bistro & Cafe and full licensed Restaurant that serves sit-down breakfast, lunch, baked goods, coffee, and takeaways to nearby office employees and passerby's.
Inside and outside seating area.

A vibe of community, selling art as well as a street artist performing in the open area in front of the business.

How does the business operate on a daily basis?

The business opens early for breakfast and the takeaway trade from a convenience window onto neatly laid out pedestrian walk.
The business is exceptionally well located surrounded by offices occupied by The Department of Education, major listed companies ad other Governments institutions. Red Bus City Tour operates in the area with a bus stop in front of the restaurant.

Customers are upscale Managers and PA's, Attorneys, Bank, and Government employees. Full menu serving salads, pasta, fish, trammezinis, wraps, various grills, breakfasts, etc. A normal coffee menu is provided from a Barista machine.

The business has a full liquor license.

The owners pride themselves both in the quality of its menu and the freshness of its food prepared daily.

What Advertising/Marketing is carried out?

Take Away menus are included in all Take-Away purchases.
Weekly specials are sent to customers via text and many orders are placed via phone calls and delivered to their office.
A database of 1500 customers isutilised to send out specials.

Mr. Delivery is also used for marketing.

What competition exists?

There is no other Restaurant within a 5km radius that offers this food selection.

How could the profitability of the business be improved?

More catering.
Expanding the area of delivery.

Do any have management potential?

All staff with long service to the business and very loyal.
Owner did not identify anyone as a potential manager.

How involved is the Owner in running the business?

Owner sees himself as the face of the business and is 100% involved.

When does the current lease end?

With the advent of the Covid pandemic and the owner's plans to emigrate.
The current lease expires in May 2022 and the Landlord is happy to issue a new lease.

What are the trading hours?

Monday to Friday 06:30 -15:30
They are not open Saturday or Sunday.

The business caters to the corporate market/ office trade.

What is the setup and security arrangements in Johannesburg CBD?

The building where the restaurant is located falls with a privatised security area.
The area is guarded by security guards from strategically stationed guardhouses.
Full surveillance of the area as well CCTV.

On my visit to the business, I was impressed with how clean, tidy, and safe the area is and the overriding ambiance.
Some street artists performing in the street in front of the business and lots of corporate customers as walk-ins.

What are the main assets of the business?

KITCHEN:
Large Griller, cooking burner, counter-top fryers, industrial ice machine an various cutlery.

SCULLERY
Automated dishwasher, scullery workbench and dishwashing trays.

OFFICE
Wooden desk and chair, filling cabinet, printer, alarm system, CCTV Camera system and electronic equipment.

RESTAURANT AREA
36 x Tables, 160 x chairs, 21 x Umbrellas, menu holders, menus and the like.
Brasillia Coffee Machine.

Crockery, cutlery and glass.
Lots of forks, knifes, plates, water jugs, tea pots and the like.

FURNITURE AND FITTINGS
Neatly decorated seating area.
Well designed takeaway/serving area.
Topnotch bathrooms.

All-and-all very neat and well-presented restaurant.

Strengths?

Excellent location in the heart of the Bank, mining, and administrative centre of the CBD.
Reputation for quality and fresh food.
Convenience to customers.