South Africa, GautengSector - Food
Summary
Promoter and Marketer for established house name brands with a country wide network structure and trained staff. Servicing a fixed client base the business conducts market research, event management, shelf packing and road shows.
Give me more informationFully describe the business's activities?
The business operates as promoters and brand ambassadors for retail clients with a footprint throughout South Africa . They make use of mascot characters for promotions and are fully equipped to assist clients with road shows. The business also conducts market research on behalf of clients. Merchandising is at the core of the business with staff well trained to pick , pack and create displays. Staff is experienced and always aim to deliver some bling to events for customers . Feedback is given to clients in a form of a report with photos. The business also does pamphlet distributions.
How does the business operate on a daily basis?
Getting orders from customers to execute marketing strategy and projects as planned. Training of staff is done on a ongoing basis related to knowledge of product to be marketed. The business has five people at Head Office managing the business operations on a National basis.
What Advertising/Marketing is carried out?
Websites, Facebook, Instagram and advertising in glossy magazines.
How could the profitability of the business be improved?
More marketing can be done.
Give a breakdown of staff/ functions/ length of service?
The owner started the business 11 years ago. The second in command and the campaign managers have been with the business for 8 years. The supervisors are working for the business for minimum of 5 years.
Do any have management potential?
The owner is satisfied with the performance of the second in command.
How involved is the Owner in running the business?
The owner is full time involved in the daily activities of the business.
When does the current lease end?
No lease applicable .Currently the business is run from home. The Buyer needs to set up their own offices.
What are the main assets of the business?
No tangible assets.
A solid network structure is in place , lots of customer data and information and the expertise of staff members.
Strengths?
National footprint.
Low overhead expenses.
Work from home.
Established network that covers the whole country .
Weaknesses?
No tangible assets - Purchase Price is almost entirely Goodwill
Opportunities?
Targeting other industries / sectors.
Threats?
Disclosing sensitive customer data and information.
What is the reason for the sale?
The owner bought a wedding venue and wish concentrate on the new venture.
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