Sector - Accommodation
Exclusive lodge close to Windhoek, yet far enough to feel you are in the country !Give me more information
Fully describe the business's activities?
Exclusive, profitable, up-market lodge close to Windhoek, yet far enough to offer you the feeling of undisturbed nature ! Spectacular views and a convenient location, this lodge was awarded 3.5 stars from Trip Adviser and boasts a fully licenced restaurant with bar. It has fully equipped rooms, conference and banqueting facilities and offers game drives, hiking, walking and cycling trails.
How does the business operate on a daily basis?
The 'front of house' team and management open the business and the day begins with the serving of breakfast to in-house guests. Conference delegates are welcomed. Through out the week and weekends, the lodge offers breakfast, lunch, sun-downers and dinner to in-house and day guests. The weekends are busy with the majority of the booked banqueting events. This lodge operates with two shifts being morning and evening shifts. The lodge operates until mid-night and the staff shifts are juggled according to the demand.
What Advertising/Marketing is carried out?
This lodge makes use of media and marketing businesses whom publish print media and social media on behalf of this business. The newly upgraded website has proved to be a great marketing tool. The marketing business contracted by the lodge manages the online booking platforms, as well as liaises with tour operators and travel agents locally and abroad.
What competition exists?
In and around Windhoek there are over 400 accommodation establishments and over 125 restaurants and bars.
How could the profitability of the business be improved?
Currently with everything this lodge offers there is potential for this business to grow in volumes.
Give a breakdown of staff/ functions/ length of service?
The shortest length of service is 1 year and the longest 9 years.
Do any have management potential?
Yes, there are one or two junior managers that can be trained further into higher management posts.
How involved is the Owner in running the business?
There is one director involved in over-seeing the management of the lodge, as well as managing the evening and banqueting component of the business.
When does the current lease end?
The lease ends in September 2054.
What are the trading hours?
This business trades from 06h00 am until midnight, daily.
What are the main assets of the business?
The main assets are the buildings.
Location and view is this lodge's greatest strength.
Some guests may feel it is an ordeal to drive slightly out of town for a meal at the restaurant. The chalet 'softs' are a little tired and need to be jazzed up.
This lodge is gradually growing its market share with a average current 55% occupancy rate and are looking closer to 60% for 2019.
Air BNB’s and the introduction of new accommodation establishments and restaurants.
What is the reason for the sale?
The Shareholders all have other main interests.
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