Sector - Sales & Services
Well established Optometrist Practice with large, loyal client base. Low overheads. Easy access. In-house optometrist has been with the business for over 10 years.Give me more information
Fully describe the business's activities?
The business is an optometry practice in a medical center adjoining a Private Netcare Hospital. It offers comprehensive visual examinations, full glaucoma screening, corneal topography as well as retinal photography. The state of the art equipment used enables early detection of hypertension, diabetes, neurological disorders, glaucoma and corneal irregularities. The practice caters to a niche upmarket clientele. The medical center has a referring ophthalmologist as well as a day clinic catering for cataract surgery. The practice caters to a niche upmarket clientele. The practice treats patients who want the personalised individual care who are happy to pay for the Personalised attention. The practice examines eyes, sell all types of eye care correction such as spectacles frames sunglasses and contact lenses. The business is in a clinical environment and will be ideal for an individual owner/optometrist who requires a profitable niche practice. The practice has over 10 000 patients on the database due to it’s long standing existence of over 30 yrs.
How does the business operate on a daily basis?
The practice examines eyes, sell all types of eye care correction such as spectacleframes, sunglasses and contact lenses. The practice examines eyes by appointment as well as on a walk-in basis. Walk-ins for sunglass and contact lenses exist as well.
What Advertising/Marketing is carried out?
Digital marketing through e-mail, Facebook, Text messages and monthly Newsletters. Recall reminders for annual eye checkups are also sent out.
What competition exists?
Two optometrists in the area
How could the profitability of the business be improved?
Update the database to include more email addresses. Market to the database who are existing clients.
Give a breakdown of staff/ functions/ length of service?
Practice Manger / receptionist 30yrs
Cleaner and Lab Technician 2 yrs
Do any have management potential?
Yes the optometrist is very capable and will be happy to take on new responsibilities.
How involved is the Owner in running the business?
The owner is involved to a limited extent. (2 afternoons a week)
The owner mainly oversees the financial, admin and also tests eyes 2 afternoons a week.
The owner assists the practice manager should she require guidance.
The bulk of the testing and dispensing is done by the resident optometrist.
When does the current lease end?
The property is owned by the seller.
What are the trading hours?
8.30am -5.00pm Monday to Friday
8.30-12.00pm every alternate Saturday
What are the main assets of the business?
Optometric Equipment , fixtures, fittings and office equipment
Profitable private practice optometry business with low overheads, high end products, niche product.
Referring ophthalmologists in area, flexible office hours.
Large database. Affluent clientele.
Easily accessible medical center with 1 hour free secure parking to accommodate safety during COVID now and in future..
Email contact details need to be updated on database.
Once email database is updated then increased marketing will increase turnover and profits.
Increased number of patients seen per day once covid protocols are relaxed.
National health regulations. NHI (unknowns)
What is the reason for the sale?
Owner planning on emigrating in 2022.
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