Summary

Easy to operate and work from home ONLINE business. Serious seller since owner is emigrating

Give me more information

Fully describe the business's activities?

Online store selling flowers and gifts to upmarket clientele

How does the business operate on a daily basis?

Clients order gifts and flowers by logging into client portal on the business website or by means of phoning in such orders and sending emails. Deliveries are then made by the driver.

What Advertising/Marketing is carried out?

Google add words and paid digital advertising in 2021

What competition exists?

There are many online stores that operate in this market.
Netflorist should be seen as a major competitor.
The business pride itself in the rage of products on offer as unique and bespoke.

The business currently only delivers to Sandton and surrounds and can be made to scale to other areas

How could the profitability of the business be improved?

More targeted marketing especially around special days.
More corporate clients / contract worked could be targeted.
More weddings, functions, baby showers.

Give a breakdown of staff/ functions/ length of service?

1 Driver (5 years)
1 Florist (4 years)

Do any have management potential?

Florist runs business if owner is away for extended periods

How involved is the Owner in running the business?

Owner works in the business daily and assists if work load increases

When does the current lease end?

No lease - the business is operated from home, currently located in Sandton

What are the trading hours?

Monday to Friday 8 am to 3 pm

What are the main assets of the business?

Company website, delivery vehicle and client database plus a fridge for flowers

Strengths?

Excellent service
Good ratings
Ensure client is happy resulting in repeat business
Quality products
Flexible hours
Personal service and unique products

Weaknesses?

No specific weaknesses.
Dealing with fresh flowers requires proper stock control

Opportunities?

Bring in more unique products aimed at certain segments of the market
Introduce pot plants like orchids
More targeted marketing especially around special days.
More corporate clients / contract work could be targeted.
More weddings, functions, baby showers.
Expand business outside of Sandton by using 3rd party florists