Summary

They add value to Steel wire rope and provide Specialist Repair, Reconditioning, and Manufacture of Push-Pull, Automotive, Marine, Medical, Industrial, Heavy Duty, Recreational, Balustrade, and Other Cables which includes Brake, Clutch, Accelerator, Speedo, Gear Selector, STOP, PTO, Garage Door, and Gate cables. In addition, they supply Steel Wire Rope Cable fittings and various accessories such as Thimbles, Clamps, Turnbuckles, Afgrip Ferrules, Shackles, Carabine Hooks, Load/Lock Pins, Clevis’s, Control Handles and Ball Joints/Swivels

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Fully describe the business's activities?

They add value to Steel wire rope and provide Specialist Repair, Reconditioning, and Manufacture of Push-Pull, Automotive, Marine, Medical, Industrial, Heavy Duty, Recreational, Balustrade, and Other Cables which includes Brake, Clutch, Accelerator, Speedo, Gear Selector, STOP, PTO, Garage Door, and Gate cables.
In addition, they supply Steel Wire Rope, Cable fittings and various accessories such as Thimbles, Clamps, Turnbuckles, Afgrip Ferrules, Shackles, Carabine Hooks, Load/Lock Pins, Clevis’s, Control Handles and Ball Joints/Swivels

How does the business operate on a daily basis?

All manufacturing is done to specification/sample. Customers bring in their existing cables/fittings/mechanisms then they make them to match or amend as instructed by the client.
They also develop specific solutions for clients based on their needs and requirements

What Advertising/Marketing is carried out?

Yellow pages, website, occasional fliers

What competition exists?

There are 4 direct competitors in Cape Town. One based in Woodstock, 2 In Montague Gardens and 1 in Parow

How could the profitability of the business be improved?

Focussed marketing. Adding services such as collection and delivery of samples and finished products. Direct marketing to selected industries e.g., lift service companies, construction, workshops, boat builders. Also, the potential to set up a balustrading team to tap into this market is quite lucrative.

Give a breakdown of staff/ functions/ length of service?

Owner and Admin assistant – 15 years
Asst. Cable Maker 3 years

Do any have management potential?

Yes, supervisory.

How involved is the Owner in running the business?

Very – 20% shareholder – full time, 80% shareholder – part time.

When does the current lease end?

No lease in place. Building owned by the current owner .

What are the trading hours?

09h00 to 16h00 Mon – Thursday
09h00 to 14h00 Friday

What are the main assets of the business?

An Asset list is available

Strengths?

Established business. Repeat client base. The location is very accessible. Service focussed. Well known in the market. The client spread is over the entire Western Cape all the way to the Namibian border.

Weaknesses?

Lack of active marketing.

Opportunities?

Active marketing will definately bring in a lot more custom
Services could be increased.
Additional and allied products could be offered.
A contract can be put in place with selected clients