South Africa, GautengSector - Sales & Services
Summary
Established EMS gym franchise with great client base.
Give me more informationFully describe the business's activities?
Personalised 1 on 1 training on EMS technology. Body20 is the leading EMS(Electro muscle stimulation) franchise in SA.
How does the business operate on a daily basis?
Booking system allows clients to secure one on one sessions with a personal trainer.
What Advertising/Marketing is carried out?
Global marketing/word of mouth/social media/Free demo sessions/event activations
What competition exists?
There is direct competition who use similar technology but don't offer the extensive programs.
How could the profitability of the business be improved?
Upgrade to flagship franchise. Aggressive marketing
Give a breakdown of staff/ functions/ length of service?
Personal trainers/Sales and cover daily admin.
Do any have management potential?
Yes.
How involved is the Owner in running the business?
The owner has invested a lot of time and energy into growing the business to a sustainable level. The owner now performs more of an oversight role, spending 50% of his time in the business.
When does the current lease end?
Arrangements have been made with the landlord to move the premises to a more suitable location next to the current premises. This will result in a considerable reduction in rental. The current premises is too big.
What are the trading hours?
Mon - Fri: 05:30 - 19:00
Sat: 06:00 - 12:00
Sunday optional.
What are the main assets of the business?
Full asset list will be made available to buyer.
Strengths?
Low staff compliment and expenses.
Well established with solid affluent client base in prime location.
Impressive returns.
Opportunities?
To upgrade to flagship studio.
Threats?
None perceived.
What is the reason for the sale?
The seller wants to pursue other business interests.
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