Sector - Food
SummaryGive me more information
Fully describe the business's activities?
This is a new Franchise, which was originally opened in the Western Cape, and was set up in KZN two years ago. The business deals in frozen pastries, pies and a variety of confectionaries. Retailing of the product range is operated from a new store in The Upper Highway area. Orders are supplied to schools, commercial and corporate clients for hosting business functions. Weddings and other celebratory functions can aslo be supplied with this popular confectionary.
How does the business operate on a daily basis?
Normal Retail times are applied by this outlet, namely 0830-1730 hrs during the week days and slightly less hours over the weekends. Saturdays 0830-1400 hrs and Sundays 0830-1300 hrs. Stock is kept in a walk in freezer and there are display cabinets within the shop that attracts walk in trade.
What Advertising/Marketing is carried out?
website and social media advertising needs to be managed by the managers. Ocassional marketing is done via pamphlets and local press inserts.
What competition exists?
This is the only outlet of the National Franchise within KZN. There are no other frozen product confectionary outlets that have such a comprehensive range of popular products.
How could the profitability of the business be improved?
Increase sales to selected other food outlets by providing the product range to be installed into a freezer at the outlet such as a butchery or fast food retailer.
Give a breakdown of staff/ functions/ length of service?
There is one manager who runs the shop and the replacement of stock holdings. He also drives the marketing of the new client sales. The remaining staff are shop assistants who ensure that the displsy cabinets are well stocked and are kept neat and clean at all times.
Do any have management potential?
There is a management structure already in place.
How involved is the Owner in running the business?
The owner has another career, but visits the operational functions of the shop at least once every week.
When does the current lease end?
There is a 3 year lease in place with a further 3 year option The lease expires in 2020
What are the trading hours?
See above. Week days 0830-1730 hrs Saturdays 0830-1400 hrs and Sundays 0830-1300 hrs
What are the main assets of the business?
A Large walk-in refridgerated room behind the counters. Display counters, good signage and an abundance of free parking.
This is a new concept of selling frozen confectionary and it is the only franchise branch in KZN There is vast scope to market the product range in many other food outlets, which will increase the business's growth.
Too little exposure of what the product range is. More outlets need to be approached to display the products, such as a separate display/fridge within the butchery/food outlet
Open new Franchise branches. Set up display counters in othe food outlets. Visit more schools and more commercial/corporate companies.
What is the reason for the sale?
The owner is busy in his other business and does not have the time to develop this new franchise.
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