
Sector - Food
Summary
Well known fish and chips franchise, located in a busy shopping centre.
Give me more informationFully describe the business's activities?
This is a franchised fish and chips take away, perfectly located in a busy centre.
How does the business operate on a daily basis?
As the owner lives in another town, the business is run entirely by staff who open and close the shop as well as manage the daily operations.
What Advertising/Marketing is carried out?
At this stage the owner does not carry out any additional marketing, however, the franchisor advertises nationally via their website and various social media platforms.
What competition exists?
There are several take away outlets in the centre.
How could the profitability of the business be improved?
The profitability of this business would improve significantly with more owner involvement as well as increased local marketing.
Do any have management potential?
There are two staff members who have management potential and this will be discussed with possible buyers.
How involved is the Owner in running the business?
The owner resides in another town, and spends very little time at the business.
When does the current lease end?
The current lease expires in 2024.
What are the trading hours?
The business operates in accordance with the centre hours. They open at 10am and close at 6pm during the week. On Fridays they close at 7pm, Saturdays at 5pm and Sundays at 3pm
What are the main assets of the business?
Shop fittings, furniture, computer and kitchen equipment. A full list of the assets is available.
Strengths?
Well established, popular brand. The store is strategically located in a busy centre with lots of passing trade. Simple, manageable menu at very affordable prices.
Weaknesses?
Very little owner involvement.
Opportunities?
Increased local advertising and marketing will improve turnovers and the introduction of a delivery service could also contribute significantly to the bottom line.
Threats?
General economic threats.
What is the reason for the sale?
The owner resides in another town and has other business interests. She is unable to provide the franchise with the attention it deserves.

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