South Africa, Free StateSector - Food
Summary
Restaurant with a strong brand and well known Franchised model
Give me more informationFully describe the business's activities?
A well known branded family restaurant with a loyal patronage, preparing meals, refreshments and entertainment as per the franchise specifications.
What Advertising/Marketing is carried out?
National Franchise advertising on a continued basis, local radio station and agency that does social media campaigns, the location of the business also lends itself to "natural" advertising for traffic passing by.
What competition exists?
There are other restaurants in the vicinity, yet the brand of this restaurant is strong and the positioning of brand is different than other fast food outlets in the area
How could the profitability of the business be improved?
Greater focus on take aways and deliveries will have positive impact on the business, this is a continued drive by Franchise.
How could the profitability of the business be improved?
Greater focus on take aways and deliveries will have positive impact on the business, this is a continued drive by Franchise.
How involved is the Owner in running the business?
The owner is fully involved in the business, the Franchise model is also based on owner involvement.
When does the current lease end?
The current lease ends in 2023
What are the trading hours?
Monday to Sunday with Friday to Saturday having extended hours to cater for demand over this period
What are the main assets of the business?
The main assets of the business consists front of restaurant/customer area equipment and kitchen equipment
Strengths?
Well known brand in an area where the brand and the family related offering attracts strong patronage.
Weaknesses?
Depending on viewpoint some may feel that the catchment area/town is small compared to larger cities in the area.
Opportunities?
Refreshed outlook and drive of take aways and deliveries.
Threats?
Covid may continue to have a subdued market
What is the reason for the sale?
The owners are relocating
What is the reason for the sale?
The owners are relocating
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