Sector - Food
Profitable and established since 2016. This business has developed its own brand, unique recipes and has a loyal clientele and customer base!! With all trade secrets and recipes included in this sale, and reflecting excellent potential for growth, this business has established its sales turnover during the Covid 19 lock down period. Netting R xxx per month for the 12 month period to 29 February 2020. this business is marked to sell!!Give me more information
Fully describe the business's activities?
The Manufacture, Market and Distribution of Artisanal Ice Cream.
How does the business operate on a daily basis?
On day 1 : Purchasing of required stock and products and preparation is done
Day 2: Production of required flavors
Day 3: Deliveries of orders and replenishing stock levels as required in retail
What Advertising/Marketing is carried out?
The business advertises on Facebook, Instagram, and branded freezers in stores.
website and promotions e in retail new retail stores.
What competition exists?
Limited competition from other desert manufacturers.
How could the profitability of the business be improved?
additional marketing will improve the sales of the business and an up-coming fuel brand has given the go-ahead to install branded freezers with products. additional supermarkets are also an untapped source of potential sales.
Give a breakdown of staff/ functions/ length of service?
Staff member has been employed since 2015.
Staff member does the preparation work, production and packaging.
The owner concentrates on marketing, buying, accounting and deliveries.
Do any have management potential?
The staff member is excellent in her work in managing the preparation and production process, but does not have the means of marketing and delivering the products.
How involved is the Owner in running the business?
The staff member works under the supervision of the owner. The owner is responsible for marketing, sales, deliveries and accounting process.
When does the current lease end?
No lease is required for this business as it is a work from home opportunity.
What are the main assets of the business?
The main assets of the business is the loyal recurring clientele and the supermarkets that market the products of the business.
Physical assets consists of freezers, industrial mixers, mixing bowls etc.
A full list of assets is on file and will be made available to qualified buyers.
This is a " Work from Home" business with only one staff member. The brand is well established and products have been developed through research and are unique in the market. The business is cash driven and there will always be a demand for Ice Cream.
Competition will always be a factor. You compete with established brands such as Nestle, ole, Cadburys etc
A proper marketing program must be rolled out to source additional outlets in immediate area.
With a strong brand identity, the opportunities to expand is huge. a concerted marketing effort must be rolled out to open more outlets. Supermarket Distribution Centres can also be approached to assist with the distribution and stocking of products.
With the limited marketing done and only 3 working days per week, this is the ideal " work from home Business" and great opportunity to expand the business.
New competitors will always be a threat.
What is the reason for the sale?
The owner wishes to pursue a career in counseling and spend more time with their young children.
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