Summary

This Espresso bar/ Coffeeshop is well established in a popular beachfront shopping centre since 2002 and has become an iconic venue well supported by locals. Situated at the entrance to a large grocery retailer and entertaining huge foot traffic in the area. This coffeeshop is unfranchised which is ideal for a creative person for a passion for the hospitality industry.

Give me more information

Fully describe the business's activities?

This coffee shop is well situated in the entance to a very popular beachfront shopping centre. the shopping centre also hosts a huge grocery retailer and most bank branches resulting in high foot traffic in the area.
The owner/manager is very creative in her offering and well supported by locals and visitors to the centre.

How does the business operate on a daily basis?

The kitchen staff enter at 7:15 am and start the daily routine of stock taking of fast moving stock and placing orders as from7.30am
Preparation is also started and the door opens at 7:30am for the public.
The coffee shop has a comprehensive breakfast and lunch menu which is revised on a regular basis and offered all other services expected from a upmarket Espresso Bar.

What Advertising/Marketing is carried out?

The best form of advertising is by word of mouth. I do not think there is resident of the suburb that is not aware of this coffeeshop.
The centre also advertises on behalf of all the tenants.

What competition exists?

Limited competition from other coffeeshops in the centre.

Give a breakdown of staff/ functions/ length of service?

A break-down of staff will be given to serious buyers.

Do any have management potential?

The current manager has excellent managerial skills and has a good working relationship with the staff.

How involved is the Owner in running the business?

The current owner is a hands on operator and did spend 80% of the operating time at the coffee shop, but since transferred to Johannesburg and managing the manager on a remote basis.

When does the current lease end?

The current owner has just resigned a lease till March 2022 and can be extended.
The current owner will assist the new owner in negotiating a lease contract on similar terms as the present lease conditions.

What are the trading hours?

The current trading hours are 7.30 am to 5 pm Mondays to Saturdays and 8 am to5 pm on Sundays. The trading hours are flexible and the new owner can reduce or extend the hours as he wishes..

What are the main assets of the business?

The main asset of the business is the iconic reputation as a well situated, established, value for money, destination coffee shop.
a full list of physical assets ( Equipment, furniture and fittings, electronic equipment etc.)is available and in a well maintained condition.

Strengths?

This Espresso Bar/Coffee-shop has been established since the 1990's and has stood the test of time. Other Coffee-shops have opened and closed as they are not well situated or do not offer the same ambiance as this coffee shop.
The shopping centre is on the beachfront and hosts a popular grocery retail store, major banks and other redline shops which attract foot traffic.
This destination Espresso bar has always been an iconic rendezvous for the community

Weaknesses?

Coffee shops are very competitive and effective management is essential. The Covid 19 pandemic has most certainly scared the industry and the Espresso Bar, but this will also pass and the business has been priced accordingly.

Opportunities?

This coffee-shop is well situated, has a good reputation amongst local residents and holiday seekers. unfranchised, which gives the owner room to be creative in menu designs and presentations.
This is an ideal opportunity for a creative person for a passion for the hospitality industry.

Threats?

This coffee shop is fully compliant to all HASAP requirements as set out by the Department of health.
The liquor license is in place and the coffee shop may trade accordingly.
Security and Fire threats are managed by the Centre Management.