Summary

South African Brand Franchise

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Fully describe the business's activities?

Concept: This is a Food Franchise with fresh concept based on convenience, great taste and a feel good outing, with take-way, sit down and delivery meals as part of the overall concept.
Location: The business is well located at on a corner property with busy main road that provides the business with good visibility and ability to attract traffic into the business, the location is also well positioned to offer value for deliveries and take aways at the numerous offices around the premises, whilst the sit down area and ample parking similarly provides the business with opportunities for revenue generation.

Target Market: The franchise model, menus, specials and promotions are targeted at LSM 3-10 segments, with a brand positioning that is warm, interactive, quirky and trendy

How does the business operate on a daily basis?

The business is owner managed, with a front counter for orders, sit down as well as delivery service model

What Advertising/Marketing is carried out?

Facebook and High Visibility factor from Main Street with ample and accessible parking. Franchisor also drives the brand through their own programs across Social Media, packages designed specifically for different cycles throughout the evolution of the store and brand, by agency that manage almost 100 local brands and have proven results in such marketing efforts.

What competition exists?

There are a number of fast foods, restaurants and delivery services in area, yet the Franchise is fresh vibrant and uniquely positioned around South African favourite foods.

What competition exists?

There are a number of fast foods, restaurants and delivery services in area, yet the Franchise is fresh vibrant and uniquely positioned around South African favourite foods.

What is the unique value of the business offering

Customer View: No meals are pre-cooked, food is authentic with generous portions at affordable prices, conveniently located, fun and authentic

Franchisee View: No squeezed margins business, restaurant idea that is real and unique, easy to sustain with maximum franchisor support, target market across LSM 3 to 10, exceptional menu structures, fully assisted marketing, training, top quality food supplies, great locations, negotiations support, management support, logistics support, brand and marketing support

What is the Product Range

The Menu of the franchise is diverse with Chicken, Ribs, Beef, Wors, Pork Chops, T-Bones, Pap, Stew, Burgers, Chips and range of side dishes to cover a range of tastes and preferences, this includes singe and family meals in meal prices ranging from a single meal at R39.90 to family meal at R299.90

Size of the Overall Market

The Potchefstroom population is estimated to be at 58,000 people with nearby Ikageng estimated at 106,000 people, the university population of Potchefstroom varies during the year with total students estimated at 19,000

How could the profitability of the business be improved?

Focus from hands-on manager will significantly drive business. The business is currently at breakeven

How involved is the Owner in running the business?

Owner should be hands-on and be actively involved in business

When does the current lease end?

There is a five year lease in place

What are the trading hours?

Monday to Saturday 08:00 to 20:00 and Sunday 09:00 to 19:00

What are the trading hours?

Monday to Saturday 08:00 to 20:00 and Sunday 09:00 to 19:00

What are the main assets of the business?

There are a number of assets in the business that would typically be found in Restaurant of this nature.

Strengths?

This business is well located on main road and in dense area in terms of potential customer market, the business is highly visible with a fresh and inviting brand and close to other non competing fast food outlets. The franchise model is fresh, well supported and aimed at positive margins for franchisee.

Opportunities?

Focus from hands-on manager will significantly drive business

What is the reason for the sale?

National Franchise owner wishes to place the business into ownership of localised Franchisee

What would be an ideal buyer of this business

The ideal buyer would be an individual that is hands on and understands the importance of having a "finger on the pulse" of the business, understands the dynamics and positive potential of following tried and tested franchise principles, with capital of about R400k over and above the R799k required to purchase the business.

From a personality perspective the person needs to be energetic, passionate and enjoy interacting with customers in a fun and authentic environment - You gotta love it, live it, dream it!