Sector - Sales & Services
SummaryGive me more information
Fully describe the business's activities?
Professional daycare centre for infants to 3 year olds, with special focus on routines of newborns and foundational years development through qualified staff
Who is Target Market of the Business
The target market of the business are parents wanting a high level of care and development support for their newborns and children to the age of 3 years
What is the unique positioning of the business
Professional care, supported by access to a range of professionals all aiding the early child development, this includes Audiologists, Speech Therapists, Therapeutic Professionals, Reading Development, Child Kinetics and range of others.
What competition exists?
There are other day-care and creches in the area, yet this centre offers an exceptionally professional approach to childcare
What is the Product Offering from Revenue Perspective
Parents can choose half-day and full day options, ranging from R2,300 to R2,700 per child, also dependent if parent will provide some of the consumables used.
Do any have management potential?
Yes the teachers do have management potential
How involved is the Owner in running the business?
The owner is hands-on in the business
The lease is renewable and currently at R15,000 per month with a 7% escalation
What are the main assets of the business?
The main assets of the business relates to Creche equipment, an asset list is available
Highly professional care for newborns to 3 years provide a unique and trust position in the market, with low churn rates once established, this built over more than 15 years
The cutoff at 3 years could be seen as a weakness, as this could prove disruptive from parents point of view, this however is a great opportunity as well. The business could possibly be more aggressively marketed via media, especially since it provides such a high quality care.
Expanding the age cut-off to pre-school. Filling the existing capacity of the creche to higher levels
What is the reason for the sale?
Owners wishes to explore other opportunities
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