Sector - Food
A fleet of coffee/beverage trailers based at locations in Johannesburg. Selling a wide range of coffees, smoothies, juices, and hot chocolate to a captive market. The business is owner-managed with dedicated baristas in each mobile coffee trailer. Their main focus has been selling beverages to their customers. They are also available to cater for weekend activities or corporate events.Give me more information
Fully describe the business's activities?
A fleet of coffee/beverage trailers based at selected permanent sites in Johannesburg.
Selling a wide range of coffees, smoothies, juices, and hot chocolate to a captive market.
The business is owner-managed with dedicated baristas in each mobile coffee trailer.
Their main focus has been selling beverages to a captive market.
They are also available to cater for weekend or corporate events.
How does the business operate on a daily basis?
Each coffee trailer has its own dedicated barista, they open and close the trailer on a daily basis.
The owner is involved in the overall management of the team and the business.
She will make sure all orders are done and delivered on a weekly basis. She also visits the trailers once a week to check-in with her staff and collects all-cash sales.
What Advertising/Marketing is carried out?
The owner has a website and Facebook page.
Other than that it has never been necessary to do additional marketing and advertisement.
What competition exists?
Yes, there are coffee retailers and coffee shops in the areas. However, their market, products, and prices differ vastly from each other.
How could the profitability of the business be improved?
You can expand on your external events as you have the capacity to cater for all corporate events and markets.
They have also through of developing an app for customers to pre-order and pay for their beverage before pick-up.
Give a breakdown of staff/ functions/ length of service?
Most of the owner's staff has been with her since she started the business 7 years ago.
All staff a trained as qualified baristas.
Do any have management potential?
All staff is allocated at their coffee trailer and the owner manages the business as a whole.
Ideally, a new owner would need to fulfill this role.
How involved is the Owner in running the business?
The owner is involved in the daily operations of the business.
When does the current lease end?
The owner has negotiated a favourable rental agreement at all her locations.
What are the trading hours?
Monday - Friday 06:30 - 16:30 (These our are dependent on evening events)
Weekend times differ from each event.
What are the main assets of the business?
A full asset list can be provided to an interested buyer.
8 fully equipped coffee trailers and one vehicle.
- Great business and easy to operate
- Loyal staff
- Low overheads
- Great business model and good margins
- Captive market
- Mobile - Scope fort growth
- Competition exists at the sites they've chosen to be located at.
- New owner can expand into the corporate market as well as other external events.
- Launching of a pre-order application.
What is the reason for the sale?
The owner has successfully run the business from a startup to a extremely successful business.
She has come to the decision to sell the business and move on to something else.
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