South Africa, KwaZulu-NatalSector - Sales & Services
Summary
ChemDry Franchise KZN Midlands - 22 years in business - Sellers retiring.
Give me more informationFully describe the business's activities?
ChemDry Midlands is an owner run, franchised, carpet and upholstery cleaning business. The business has a team of six experienced employees (technicians). The owner’s wife controls the bookings and schedules the diary for bookings. There are two branded vehicles going out; with the owner heading up one team and a manager technician heading up the other. The carpets and upholstery are cleaned using ChemDry’s unique hot carbonating systems, removing 98% of allergens resulting in a deep fast-drying and healthy clean.
What Advertising/Marketing is carried out?
Weekly call backs are done. Monthly sms sent to previous years clients. Website and online and other social media like Facebook are utilized. Adverts are placed in local directories and magazines. Leaflets for specials are distributed. Banners are placed in strategic areas.
What competition exists?
Small “Pop and Ma” business’s come and go. ChemDry has a huge following with over 60% of the business repeats, 30% referrals and 10% new.
How could the profitability of the business be improved?
Further social media can be optimised. Cold calling and distribution of leaflets.
How involved is the Owner in running the business?
The owner and his wife are involved in running the business.
When does the current lease end?
The business is operated from home.
What are the trading hours?
8.30am – 5.00pm Monday to Friday.
What are the main assets of the business?
Two vehicles and various equipment.
Strengths?
Internationally and Nationally recognised brand. Efficient and quick drying carpet cleaning. Reliable. Very good name.
Weaknesses?
More staff training to be done. Marketing can be stepped up. Increase in petrol and chemical prices have affected profit.
Opportunities?
Huge possibilities in the corporate sector, schools,
Private hospitals, motor car show rooms etc.
Threats?
General economic issues in the country. Competition giving an inferior service and lower the impressions of the carpet cleaning business.
What is the reason for the sale?
Retirement.
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