Summary

One premises that serves as a homeschool center during the day and an aftercare center in the afternoons - Property included

Give me more information

Fully describe the business's activities?

Premises in residential area in the West Rand that is used as a homeschool centre during the morning and an aftercare facility in the afternoon.

How does the business operate on a daily basis?

Children from Grade R to Grade 12 attend the homeschool center in the morning with qualified teachers to assist.

In the afternoon the same premises serves as aftercare with staff making sure homework gets done, lunch is served and children have a safe space to play.

Property also runs a small tuck shop

What Advertising/Marketing is carried out?

Very little aside from happy clients and word of mouth. There are two websites but these are mostly used for forms and administration

What competition exists?

Pre-school across the road also offers aftercare but the premises is smaller and don't function as homeschool center

How could the profitability of the business be improved?

There is lots of room to start with fresh advertising campaigns not being done currently. This would increase teh attendance to pre-Covid numbers

Do any have management potential?

Business is manager run

How involved is the Owner in running the business?

Owner is not involved in the day-to-day but business needs to be owner operated to become more successful

When does the current lease end?

Business run from a house with an existing bond. Premises is in the name of the business entity.

Premises has been rezoned for educational purposes

What are the trading hours?

Monday to Friday from 6:30am to 6:00pm

What are the main assets of the business?

House with bond plus desks, chairs, computers and other schooling equipment

Strengths?

Business is profitable despite lower Covid numbers. Business can scale without increasing staff or other infrastructure costs.
Smaller classes means more personalized attention for each student.
Rates comparable to government schools
Differential is quality of care and interaction with children, ie. quality product
Offers face-to-face and social interaction for students hat make use of home schooling

Weaknesses?

Lack of advertising

Opportunities?

In an environment where children don't get into schools they want to, home schooling centers offers a great alternative at an affordable price.
Advertising will help raise awareness and increase benefits of home schooling specifically
Exploit move towards home schooling due to education standards in government schools
Property has a pool that can be sued for swimming classes as additional revenue