Malcolm Keevy is an experienced marketer with in depth exposure to many consumer and industrial markets. Prior to joining Aldes, Malcolm was a partner in a market research consultancy specializing in the domestic and international automotive industry. Before taking the entrepreneurial leap in 2001, he spent his working life in corporations building products and services into brands. He had previously been the marketing director in a multinational pharmaceutical company in Johannesburg and director of new product development and technology for a multinational consumer goods company in Toronto, Canada. Malcolm is a big picture person with specific strengths in understanding brand and market drivers and dynamics.